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Advice for writers

Building an Author Platform: Social Media and Online Presence

Building an Author Platform 1

Learn How to Build an Author Platform to Reach Your Audience

In today’s digital age, authors have a tremendous opportunity to connect with readers and build a loyal fan base through social media and online platforms. Crafting a strong author platform and cultivating a polished online presence is essential for reaching a wider audience, fostering engagement, and establishing yourself as a credible author. In this post, we’ll break down how to build an author platform on social media and share tips and strategies for polishing your online presence to captivate readers and industry professionals alike.

If you’d rather leave some or all of your platform building to the pros, reach out to Atmosphere Press to learn more about our book marketing services!

1. Define Your Brand and Target Audience

Before diving into the world of social media, take the time to define your author brand and identify your target audience. Determine what makes you unique as a writer and how you want to be perceived by readers. Craft a clear and compelling author bio that highlights your expertise, genre, and writing style. Understanding your target audience will help you tailor your content and messaging to resonate with them, ensuring your efforts are focused and impactful.

2. Choose the Right Social Media Channels

Not all social media platforms are created equal, and it’s important to select the ones that align with your goals and target audience. Research the platforms most popular with readers in your genre, and consider the ones where you feel most comfortable engaging with your audience. Facebook, Twitter, Instagram, and Goodreads are popular choices for authors, but don’t feel compelled to be present on all platforms. It’s better to maintain a consistent and active presence on a select few than to spread yourself too thin across numerous platforms.

3. Create Compelling and Consistent Content

Engaging content is the lifeblood of your author platform. Develop a content strategy that balances promotional posts, behind-the-scenes glimpses, writing tips, book recommendations, and interactions with your audience. Share sneak peeks of your work-in-progress, host Q&A sessions, or run contests to foster engagement. Aim for consistency in posting, whether it’s daily, weekly, or bi-weekly, to stay connected with your audience. Additionally, create visually appealing graphics or images that align with your brand to enhance the overall aesthetic of your platform.

4. Interact and Engage Authentically

Social media is not just about broadcasting your message; it’s about building relationships and engaging with your audience authentically. Respond promptly to comments, messages, and mentions, showing appreciation for your readers’ support and feedback. Actively participate in writing-related discussions, join author communities, and collaborate with fellow writers to expand your network. By being genuine and approachable, you foster a sense of community and develop a loyal following.

5. Polish Your Online Presence

Beyond social media, your online presence encompasses your website, blog, and other online platforms. Ensure that your website is user-friendly, visually appealing, and showcases your writing, bio, and publications. Regularly update your blog with high-quality, engaging content related to your writing or areas of expertise. Consider guest blogging or contributing articles to reputable sites to expand your reach. Google yourself to ensure a positive online image and address any potential issues or inconsistencies.

6. Seek Professional Assistance

If managing your author platform becomes overwhelming, consider seeking professional assistance. Social media managers or virtual assistants can help you maintain a consistent and engaging presence while you focus on writing. Additionally, hiring a professional web designer or copywriter can ensure your website and online content truly reflect your brand and captivate visitors.

In today’s digital landscape, learning how to build an author platform and refining your online presence are integral steps toward success. By defining your brand, choosing the right social media channels, creating compelling content, engaging authentically, and polishing your online presence, you can connect with readers, attract industry professionals, and amplify your impact as an author. Embrace the power of social media and the online world to extend your reach, build a loyal fan base, and establish yourself as a trusted and respected author in your genre. Shine brightly in the digital realm, and watch your writing career flourish.


Hootsuite ( Hootsuite is a social media management platform that allows authors to schedule and manage their social media posts across multiple platforms from one central dashboard. It helps streamline the process of maintaining an active and consistent online presence.

Buffer ( Buffer is another popular social media management tool that allows authors to schedule and analyze their social media posts. It offers features like content curation, analytics, and team collaboration to help authors effectively manage their social media presence.

Mailchimp ( Mailchimp is an email marketing platform that can be valuable for authors in building a mailing list and sending professional newsletters to their subscribers. It provides templates, automation features, and analytics to help authors engage with their audience through email marketing campaigns.

WordPress ( WordPress offers not only website-building capabilities but also blogging functionality. Authors can leverage WordPress to create a blog that complements their author platform, allowing them to share content, connect with readers, and establish their expertise in their respective genres.

Social Media Examiner ( Social Media Examiner is a valuable resource for authors seeking tips and insights on utilizing social media effectively. The website offers articles, podcasts, and webinars that provide guidance on social media strategies, engagement techniques, and platform-specific best practices.

BookFunnel ( BookFunnel is a service that helps authors distribute and deliver their ebooks to readers while building their email list. It provides tools to create professional-looking landing pages, manage book downloads, and run promotional campaigns to reach potential readers.

atmosphere press

Atmosphere Press is a selective hybrid publisher founded in 2015 on the principles of Honesty, Transparency, Professionalism, Kindness, and Making Your Book Awesome. Our books have won dozens of awards and sold tens of thousands of copies. If you’re interested in learning more, or seeking publication for your own work, please explore the links below.