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Advice for writers

Book Publicists: What Are They and Should I Hire One?

Book Publicists What Are They and Should I Hire One

To Hire or Not to Hire a Book Publicist?

As an author, the journey from typing the final sentence to holding your book in your hands is an adventure filled with challenges and triumphs. Amidst the myriad of decisions you’ll make, one question often looms large: “Should I hire a book publicist?” In the ever-evolving landscape of publishing, understanding the role of book publicists and whether their services align with your goals is crucial. Let’s embark on this literary exploration together.

What Are Book Publicists?

Before we delve into the intricacies of hiring a book publicist, let’s demystify their role. A book publicist is essentially your literary advocate in the public sphere. They are the strategic minds behind crafting and implementing a comprehensive publicity campaign for your book. From garnering media coverage to organizing book tours and events, a book publicist’s goal is to amplify your book’s visibility, ultimately driving sales and establishing your presence in the literary world.

Key Responsibilities of a Book Publicist

Media Relations: Book publicists cultivate relationships with journalists, bloggers, and influencers to secure media coverage for your book. This includes reviews, interviews, and feature articles in various publications.

Book Tours and Events: Coordinating book signings, author talks, and virtual events, a publicist ensures that you connect with your audience and potential readers on a personal level.

Press Releases: Crafting compelling press releases that highlight the key elements of your book and its unique selling points is another essential task. These releases serve as the foundation for media outreach.

Online Presence: Managing your online presence is crucial in the digital age. Publicists work to enhance your visibility on social media platforms, book-related websites, and other online spaces.

Hiring a Book Publicist

Now that we have a clearer picture of what a book publicist does, let’s explore the decision-making process of hiring one.

1. Assessing Your Goals:

Before diving into the world of book publicists, reflect on your goals as an author. What do you want to achieve with your book? If your aim is to secure widespread media coverage, connect with influencers, and maximize your book’s exposure, hiring a publicist may be a wise investment.

2. Understanding Your Audience:

Consider your target audience and how you plan to reach them. If you’re unsure about navigating the complex terrain of media outreach and event coordination, a book publicist can bring expertise and established connections to the table, ensuring that your book reaches the right readers.

3. Evaluating Your Time and Resources:

Self-promotion is undoubtedly part of the author’s journey, but it can be time-consuming. If you’re juggling writing, editing, and other responsibilities, the services of a book publicist can alleviate the burden, allowing you to focus on what you do best—creating compelling stories.

4. Researching Potential Publicists:

Not all publicists are created equal, and finding the right match for your book is crucial. Research potential publicists, look at their track record, and assess their experience with books similar to yours. A seasoned publicist with a solid understanding of your genre can significantly impact the success of your campaign.

5. Communicating Expectations:

Once you’ve identified a potential book publicist, clear communication is key. Clearly articulate your goals, expectations, and budget constraints. A transparent conversation ensures that both parties are on the same page, fostering a collaborative and effective working relationship.

How Much Do Book Publicists Cost?

Ah, the million-dollar question—fortunately, not quite literally. The cost of hiring a book publicist can vary widely depending on factors such as the publicist’s experience, the scope of the campaign, and the duration of their services.

Flat Fees

Some book publicists charge a flat fee for their services. This fee can range from a few thousand dollars to tens of thousands, depending on the publicist’s reputation and the extent of the campaign. Flat fees often cover a specific range of services and a predetermined timeline.

Hourly Rates

Other publicists may charge hourly rates, especially if they’re providing more personalized or à la carte services. Hourly rates can range from $50 to $200 or more, depending on the publicist’s expertise and industry standing.


In some cases, book publicists work on a commission basis, taking a percentage of the revenue generated from book sales. While this may sound appealing as it aligns the publicist’s success with yours, it’s essential to carefully consider the long-term implications and ensure that the arrangement is fair and transparent.

Hybrid Models

Many publicists offer hybrid models that combine elements of flat fees, hourly rates, and commission-based structures. This allows for a more customized approach, accommodating the specific needs and budget constraints of the author.

Additional Expenses

Beyond the publicist’s fee, authors should be prepared for additional expenses such as travel costs for events, promotional materials, and fees associated with book tours or virtual events.

Making the Decision

Hiring a book publicist is a significant decision, and one that should align with your overall publishing strategy and goals. It’s not just a financial investment; it’s an investment in the visibility and success of your book. As you weigh the pros and cons, consider your resources, aspirations, and the unique qualities of your book. A well-chosen book publicist can be a valuable partner, navigating the intricate paths of the literary world alongside you, ensuring that your book receives the attention it deserves in the bustling marketplace of ideas.

EKB author photo 1

Erin K. Larson-Burnett, Production Manager at Atmosphere Press (submit your manuscript here!), is a born-and-raised Southerner currently living in Katy, Texas, with her husband and their small domestic zoo. She is an avid ink drinker who lives and breathes books—during the day, she works remotely with authors around the world, honing and perfecting books published through Atmosphere Press. By night, she crafts her own stories…or at least tries to. The Bear & the Rose is her debut novel.

atmosphere press

Atmosphere Press is a selective hybrid publisher founded in 2015 on the principles of Honesty, Transparency, Professionalism, Kindness, and Making Your Book Awesome. Our books have won dozens of awards and sold tens of thousands of copies. If you’re interested in learning more, or seeking publication for your own work, please explore the links below.