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Advice for writers

‘Tis the Season to Boost Book Sales: A Holiday Guide for Authors

boost holiday sales

Sell More Books This Holiday Season

The holiday season is upon us once again, and for authors, it’s the perfect time to spread the joy of reading and give your book sales a festive boost. As an author, you have a unique opportunity to connect with readers and increase your book’s visibility during this merry season. Let’s unwrap some creative ideas to make your books the perfect holiday gift and keep your readers engaged throughout this festive period.

Craft a Festive “Gift Guide” for Your Email List

Share the joy of reading by creating a holiday-themed “gift guide” for your email subscribers. Position your book as the ideal present and include a purchase link for easy access. This not only engages your existing readership but also encourages them to share the gift of your book with their friends and family.

Curate a Holiday-Inspired Music Playlist

Connect with your readers on a different note by creating a holiday-inspired music playlist. Feature this playlist on your website and social media, branding it with your name and book title. When your fans listen to your favorite holiday tunes, they’ll be reminded of you and your fantastic stories. It’s a unique way to foster a deeper connection with your audience.

Bundle Up Your Books in a Multi-Book Holiday Boxed Set

If you’ve published multiple books, consider bundling them together in a special multi-book holiday boxed set. This not only adds value for readers but also makes for an attractive holiday gift. Don’t forget to sign each copy as a personal touch, turning your boxed set into a collector’s item for your fans.

Stage Festive Instagram Photos

Capture the holiday spirit on Instagram by strategically placing your book in cozy holiday settings. Whether it’s next to a yule log, a pumpkin pie, or a furry four-legged friend, these images can engage readers in the holiday mood. The visual appeal combined with the festive spirit can create a lasting impression and drive interest in your books.

Host a Virtual or Live Holiday Party with Readings

Bring people together during the holiday season by hosting a virtual or live holiday party. Include readings of your book and invite friends and family from near and far to join in the festivities. Consider teaming up with a fellow author for a joint reading to cross-promote each other’s books, widening your reach and creating a sense of community.

Create Custom Holiday Ornaments and Decorations

Add a touch of holiday magic to your book marketing by creating custom ornaments and decorations featuring your book cover. These unique items can serve as memorable keepsakes for your readers and make for delightful promotional giveaways. It’s a festive way to make your book a part of your readers’ holiday traditions.

Spread the Joy by Gifting Your Books

Sometimes, the simplest gestures can have the most significant impact. Consider gifting copies of your book to friends, family, or even charitable organizations. It’s a heartwarming way to share your stories and create a positive impact during the holiday season. Make sure to keep plenty of copies on hand for those spontaneous moments of giving.

This holiday season, infuse a bit of creativity into your book marketing strategy and make the most of the festive spirit. By implementing these ideas, you can not only boost your book sales but also create lasting connections with your readers. ‘Tis the season for spreading joy and sharing stories—make your books an integral part of the holiday celebrations!

atmosphere press

Atmosphere Press is a selective hybrid publisher founded in 2015 on the principles of Honesty, Transparency, Professionalism, Kindness, and Making Your Book Awesome. Our books have won dozens of awards and sold tens of thousands of copies. If you’re interested in learning more, or seeking publication for your own work, please explore the links below.