Nothing, in theory. It can give you great reach, and can take advantage of well-worn pathways to notoriety. Some of our best friends are traditional publishers! Unfortunately, though, traditional publishing is fraught with shortcomings, and it can be very unfriendly to authors, much like how music labels can take advantage of musicians. Here are some of the problems that often plague traditional publishing: long time from acceptance to publication; expensive author copies; limited editorial assistance; little say in cover design; little say in interior layout; little say in book dimensions; onerous royalties contracts; outrageous contest and reading fees; rejection rejection rejection. And here are some of Atmosphere’s solutions to these problems: less than 6 months to publication; affordable author copies; dedicated editorial assistance; tons of say in cover design; tons of say in interior layout; tons of say in book dimensions; you keep 90+% royalties; no contest / reading fees; no endless rejection—if your book is good, let’s make this thing happen. With these advantages in mind, we’re happy to be a better route to getting your book into the world.