Making the Most of Book Publicity with Atmosphere Press

A Step-by-Step Look at Atmosphere Press’s Publicity Services and Author Involvement

For many authors, the publicity stage of publishing is one of the most exciting—and sometimes most daunting—parts of the process. Once your book is written, edited, designed, and produced, the next step is getting it into the hands of readers.

At Atmosphere Press, our publicity team plays an important role in that effort. But successful book promotion is always a collaborative process between publisher and author. Understanding what your publicity package includes and how you can actively participate in promoting your book will help you get the most out of your publishing journey.

Let’s take a closer look at what publicity with Atmosphere Press looks like, what services are included in our publishing packages, and how authors can take an active role in their book’s success!

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The Role of the Atmosphere Press Publicity Team

Our publicity team is here to deliver the promotional services included in your publishing package and help guide you toward effective strategies for reaching readers. Depending on your package, this may include things like:

✦ Submitting your book for professional reviews

✦ Running a NetGalley campaign to generate early reader interest

✦ Creating promotional materials such as flyers or bookmarks

✦ Featuring your book in the Atmosphere Press newsletter

✦ Running paid online advertising campaigns

✦ Nominating your book for literary awards

✦ Providing strategic guidance through consultation calls

These services are designed to help introduce your book to reviewers, industry professionals, and potential readers.

At the same time, authors themselves remain the most important advocates for their work. Many of the most effective promotional efforts—such as local events, community outreach, and personal platform building—are driven by the author.

Our team provides tools, resources, and guidance to support those efforts.

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What Each Publishing Package Includes

Atmosphere Press offers several publishing packages with different levels of promotional support. A full list of services and deliverables can always be found in our public author contract, which outlines the specific promotional items included with each package. Below is a general overview of how publicity services expand across our publishing tiers.

Essential

The Essential package focuses on producing a high-quality book and making it available to readers through professional distribution. It also includes several tools authors can use for promotion.

Authors receive:

➜ A feature on the Atmosphere Press author website

➜ Access to a database of more than 1,000 bookstores with contact information

➜ Consultation calls about audiobook viability and website opportunities

➜ Guidance on distribution, pricing, release schedule, and sales strategy

For authors who choose this package, publicity is largely author-driven, supported by the resources and guidance we provide.

Premium

The Premium package builds on Essential by adding structured promotional services and strategic planning.

Additional publicity features include:

➜ Two professional book reviews

➜ A NetGalley campaign to reach early readers and reviewers

➜ A custom promotional flyer

➜ A multi-page marketing plan

➜ A Goodreads listing

➜ A pre-release consultation call with a professional book publicity manager

These services help authors develop a clearer roadmap for promotion while gaining additional exposure before launch.

Flagship

The Flagship package offers a more comprehensive publicity campaign designed to expand visibility.

In addition to the Premium services, authors receive:

➜ A Kirkus or BookLife professional review

➜ Promotional merchandise such as bookmarks or stickers

➜ Assistance gathering promotional blurbs

➜ Nomination for major book awards

➜ A feature in the Atmosphere Press newsletter

➜ Paid online advertising campaigns

These services help amplify awareness of the book across multiple channels during the launch period.

Enterprise

Enterprise is our most comprehensive publishing package and includes a wide range of expanded promotional and production services.

Depending on the project, this may include:

➜ Custom author website design and hosting

➜ Audiobook production and distribution

➜ Social media management

➜ A cinematic book trailer

➜ Multiple Amazon advertising campaigns

➜ Long-term marketing support

Enterprise projects are designed for authors who want an especially robust promotional partnership with the publisher.

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The Author’s Role in Book Publicity

While publisher-led publicity can create important opportunities for visibility, authors themselves remain the driving force behind most successful book launches.

Authors often play a key role in:

✦ Scheduling local bookstore or library events

✦ Contacting community organizations, schools, or book clubs

✦ Connecting with local media outlets

✦ Building and engaging with their social media audience

✦ Sharing promotional materials with readers and networks

✦ Maintaining author newsletters or mailing lists

These personal connections—combined with the promotional services included in your package—create the strongest foundation for a successful launch.

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Making the Most of Your Publicity

The authors who see the greatest results from book promotion are usually those who approach publicity as a partnership.

Here are a few ways to make the most of the process:

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