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Advice for writers

Setting Up Email Lists and Newsletters for Book Promotion

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Email Marketing Is an Excellent Way for Authors to Build and Connect with Their Audience

Are you an author looking to connect with your readers and keep them updated on your latest book releases and news? One of the best ways to do this is by setting up an email list for a newsletter. In today’s post, you’ll learn some simple steps to get authors started with email marketing.

Prefer to have your marketing done by experienced pros? Learn more about our book marketing services here!

1. Choose an Email Marketing Service

There are many options out there, but some popular email marketing services for authors include Mailchimp and ConvertKit. Do your research and pick one that fits your needs and budget.

2. Create a Sign-up Form

This is how readers can join your email list. Make sure to include a clear call to action and a way for readers to opt in to receive your emails.

3. Promote Your Email List

Let your readers know they can sign up for your newsletter by adding a sign-up form to your website, promoting it on social media, and mentioning it in your author bio.

4. Write Engaging Content

The key to a successful email list is to provide value to your readers. This could be exclusive content, book recommendations, or behind-the-scenes peeks at your writing process.

5. Stay Organized

Keep track of your email list and segment it based on interests or actions taken. This will help you tailor your emails to your audience and improve the effectiveness of your newsletter marketing campaigns.

Setting up an email list may seem intimidating at first, but email and newsletter marketing is well worth the effort for authors. Not only will it help you connect with your readers and promote your book, but it’s also a great way to build your brand and establish yourself as an author. So don’t wait – start building your email list today!

A writer is someone who writes. An author is someone who publishes. Are you ready to be an author?

Atmosphere Press has been guiding authors on rewarding journeys through publication and beyond since 2015. Our authors’ award-winning and acclaimed books have sold tens of thousands of copies across six continents, and our Press ethos is to put the power not in the hands of the publisher, but in the hands of the writer, where it belongs. Accredited with an A+ rating by the Better Business Bureau, we partner with the Independent Book Publishers Association, the Association of Writers and Writing Programs, Writer’s Digest, Poets & Writers, Winning Writers, and Writing Magazine, among others.

If you would like to explore taking this author journey with us, please reach out to us directly through our submissions page. We’ll look forward to helping you achieve your goals as a writer…and as an author!

atmosphere press

Atmosphere Press is a selective hybrid publisher founded in 2015 on the principles of Honesty, Transparency, Professionalism, Kindness, and Making Your Book Awesome. Our books have won dozens of awards and sold tens of thousands of copies. If you’re interested in learning more, or seeking publication for your own work, please explore the links below.