Advice for writers
for writers
Atmosphere Press: Social Media Services for Authors
Masterclass and Social Media Pro Services
Building a strong, engaging online presence is no longer optional for authors—it’s essential. Social media can connect you with readers, showcase your books, and strengthen your author brand. But knowing where to start, what to post, and how often to engage can be overwhelming. That’s where Atmosphere Press’s social media services come in!
Whether you’re an author just beginning your social media journey or a seasoned professional seeking consistent support, our Social Media Masterclass and Social Media Pro services are designed to help you create, maintain, and grow a compelling online presence. Best of all, these services are available to all authors, not just those publishing with Atmosphere Press.
Social Media Masterclass: Learn to Do It Yourself
The Social Media Masterclass is perfect for authors who want to manage their own accounts but need expert guidance. In this tailored, one-on-one program, you’ll work with Rachel Ezrin, Social Media Assistant at Atmosphere Press. Rachel brings a unique combination of creative writing expertise and hands-on social media experience, helping authors develop strategic, sustainable approaches to online engagement.
What you’ll get:
Three 45-minute sessions ($900 total), each with actionable deliverables:
✱ Discovery & Strategy: Define your audience, clarify your brand, and set social media goals. Deliverables include a personalized strategy outline and audience profile.
✱ Content Plan Development: Build a content calendar, generate post ideas, and learn scheduling techniques. Deliverables include a draft content calendar and sample post templates.
✱ Sustainability: Develop long-term posting strategies, analyze performance, and maintain consistent engagement. Deliverables include an engagement checklist and performance tracking guide.
By the end of the Masterclass, you’ll have the tools, strategy, and confidence to manage your social media presence independently.
Authors leave this program with a clear plan, practical skills, and a personalized strategy that fits their schedule, style, and goals!
Learn more about Social Media Masterclass →
Social Media Pro: Professional Management for Authors
For authors who want a hands-off approach or consistent, professional support, Social Media Pro offers full-service management. Over a minimum three-month commitment ($3,600), your dedicated assistant will manage your social media presence across up to three platforms (Instagram, Facebook, LinkedIn, TikTok most common), posting three times per week and providing strategic guidance every step of the way. After the initial three months, ongoing service is $1,200/month.
Social Media Pro Includes:
➜ Custom Brand Kit: Tailored imagery, fonts, and color palette reflecting your author identity.
➜ Flexible Monthly Content Calendar: Plan posts in advance, with room to adapt and approve content.
➜ Hashtag Research & Engagement Guidance: Optimized hashtags to expand reach, plus a recommended 15-minute daily engagement routine to connect with readers and authors in your genre.
➜ Monthly Reporting: Track growth, engagement, post performance, top-performing content, and recommendations for next steps.
➜ Content Creation: Captions, graphics, and post formatting handled by your assistant, ready for your approval.
➜ Coschedule Integration: Receive notifications for posts, approve content before publishing (up to three corrections per post).
Social Media Pro Checklist: What to Have Before You Begin
To get the most from Social Media Pro, authors should prepare:
✦ High-quality headshots and book images
✦ Book blurbs or synopsis
✦ Clear sense of brand identity (voice, audience, genre)
✦ Preferred platforms for posting
✦ Any other supporting materials (marketing visuals, launch assets, etc.)
Pro Service Process
1. Submit an intake form during onboarding.
2. Initial meeting with your social media assistant to outline goals and strategy.
3. Second meeting to finalize content and posting plan.
4. Ongoing collaboration with open communication to adapt content as needed.
Why Choose Social Media Pro?
Managing a consistent social media presence takes time, strategy, and attention—something most authors can’t spare while writing, editing, or promoting their books. Social Media Pro ensures:
➜ Consistent brand representation across multiple platforms
➜ Ongoing reader engagement without having to manage every post yourself
➜ Expert insight into trends, hashtags, and platform algorithms
Platform Tips Embedded in Pro Service:
✦ Instagram: Focus on visual storytelling, behind-the-scenes content, and short reels.
✦ TikTok: Short-form video with trending sounds and hashtags can boost discoverability.
✦ Facebook & LinkedIn: Ideal for professional connections, reader groups, and long-form updates or announcements.
With Social Media Pro, authors receive professional execution plus control—they can review posts, suggest changes, and still engage personally with their audience!
Learn more about Social Media Pro →
Choosing Between Masterclass and Pro
➜ Masterclass is ideal if you want to learn to manage social media yourself, gain skills, and create a strategy tailored to your goals.
➜ Pro is perfect if you want full-service support, consistent posting, and expert guidance while maintaining oversight of your brand.
Many authors start with the Masterclass to learn the basics, then upgrade to Pro for ongoing management once they’re ready to scale their online presence.
Social media doesn’t have to be intimidating. With Atmosphere Press, you can choose the approach that fits your schedule, skill level, and goals—whether it’s learning to do it yourself or handing it over to a professional team.
Investing in your social media presence is investing in your author brand. Your readers are online—make sure they can find you.
Explore both Social Media Services today →
Meet the Team Behind Your Social Media
When you work with Atmosphere Press, you’re not just getting a service—you’re getting a dedicated team of professionals who understand authors, publishing, and social media strategy.
Rachel Ezrin leads the Social Media Masterclass, bringing a blend of creative writing expertise and hands-on experience in strategic social media management. She guides authors through every step of building an independent, sustainable online presence.
Social Media Pro clients are paired with an assigned assistant from our skilled team, including experts such as Karli Fitzgerald, Madison Manning, and Brittany Braga. Each assistant specializes in content creation, branding, posting, and engagement to ensure your social media presence is consistent, professional, and aligned with your author brand.
Our team works collaboratively with authors, providing guidance, creative ideas, and structured support while keeping you in control of your brand.
For full bios and more about the team, visit our Social Media Services page!
Atmosphere Press is a selective hybrid publisher founded in 2015 on the principles of Honesty, Transparency, Professionalism, Kindness, and Making Your Book Awesome. Our books have won dozens of awards and sold tens of thousands of copies. If you’re interested in learning more, or seeking publication for your own work, please explore the links below.