For years, authors have been told, “The gatekeepers are gone, and publishing access is open to all!” Thanks to self-publishing and digital platforms, it’s easier than ever to get your book online. But true publishing access—getting your book into readers’ hands and building a lasting career—is far more complex.
Advice
for Writers
Advice
for Writers
So: You’ve just polished off your manuscript, and you’re buzzing with excitement. Your first instinct? Probably to celebrate (as you should!) and then jump into pre-publication book marketing—because the most successful authors know that marketing their books 6 to 12 months before publication is key to building buzz and momentum.
In an age filled with writing software and digital tools, there’s something timeless—and surprisingly powerful—about notecard novel planning. Mapping your book by hand using physical notecards lets you see your story’s structure in a tactile, flexible way. This low-tech approach frees you from screen distractions and helps you engage more deeply with your plot, characters, and pacing.
When it comes to crafting a compelling story, many novelists can learn a lot from filmmakers. Screenwriting techniques focus on clear structure, precise pacing, and vivid storytelling—all essential elements that can elevate your novel to the next level. By borrowing tools from the world of film, novel writers can create tighter plots, more dynamic scenes, and characters that leap off the page.
Marketing your book can feel overwhelming or even uncomfortable—especially if you worry about coming across as pushy or “selling out.” But it doesn’t have to be that way. Authentic marketing is about sharing your story and passion in a way that feels genuine and respectful to both you and your readers.
Writing the ending first is a technique that many writers overlook, yet it can be a powerful way to bring clarity and focus to your storytelling. Endings are often the hardest part of a story to write because they must resolve conflicts, deliver emotional impact, and leave readers satisfied. Starting with the ending gives you a clear destination, helping you avoid getting lost in plot tangents or rewrites later on.
If you’re an author wondering how to get your book in bookstores, you’re not alone! Securing shelf space—especially in indie bookstores—is a valuable way to reach local readers, build your audience, and boost sales. But pitching your book to bookstore owners can feel intimidating, and the last thing you want is to come across as pushy or desperate.
If you’ve ever searched how to run a book giveaway, you already know the promise: more visibility, more readers, and maybe even a burst of reviews. But too often, authors end up spending money on prizes, shipping, or ads—only to attract freebie hunters who never engage with the book at all.
Cassandra (she/her) graduated from Indiana University in December 2020 with a bachelor’s in English literature and minors in creative writing and psychology. She has experience in many aspects of book publishing, but she found her passion in interior book design with Atmosphere Press. Now, she loves her job of helping every Atmosphere author perfect their book before falling into the hands of readers – and new fans!
Eco-fiction is literature that places the environment at the heart of storytelling—not just as a backdrop, but as an essential force. These are novels and short stories that engage directly with ecological themes: climate change, biodiversity, sustainability, and the fraught, fascinating relationship between humans and the natural world.
