For years, authors have been told, “The gatekeepers are gone, and publishing access is open to all!” Thanks to self-publishing and digital platforms, it’s easier than ever to get your book online. But true publishing access—getting your book into readers’ hands and building a lasting career—is far more complex.
So: You’ve just polished off your manuscript, and you’re buzzing with excitement. Your first instinct? Probably to celebrate (as you should!) and then jump into pre-publication book marketing—because the most successful authors know that marketing their books 6 to 12 months before publication is key to building buzz and momentum.
In an age filled with writing software and digital tools, there’s something timeless—and surprisingly powerful—about notecard novel planning. Mapping your book by hand using physical notecards lets you see your story’s structure in a tactile, flexible way. This low-tech approach frees you from screen distractions and helps you engage more deeply with your plot, characters, and pacing.
When it comes to crafting a compelling story, many novelists can learn a lot from filmmakers. Screenwriting techniques focus on clear structure, precise pacing, and vivid storytelling—all essential elements that can elevate your novel to the next level. By borrowing tools from the world of film, novel writers can create tighter plots, more dynamic scenes, and characters that leap off the page.
Finishing a book is an incredible achievement, yet many writers find themselves grappling with writer’s self-doubt the moment they type “The End.” Instead of feeling proud and accomplished, it’s common to experience uncertainty, disappointment, or even frustration with your work. These conflicting emotions can be confusing and discouraging, but they are a natural part of the creative journey.
Marketing your book can feel overwhelming or even uncomfortable—especially if you worry about coming across as pushy or “selling out.” But it doesn’t have to be that way. Authentic marketing is about sharing your story and passion in a way that feels genuine and respectful to both you and your readers.
Writing the ending first is a technique that many writers overlook, yet it can be a powerful way to bring clarity and focus to your storytelling. Endings are often the hardest part of a story to write because they must resolve conflicts, deliver emotional impact, and leave readers satisfied. Starting with the ending gives you a clear destination, helping you avoid getting lost in plot tangents or rewrites later on.
If you’re an author wondering how to get your book in bookstores, you’re not alone! Securing shelf space—especially in indie bookstores—is a valuable way to reach local readers, build your audience, and boost sales. But pitching your book to bookstore owners can feel intimidating, and the last thing you want is to come across as pushy or desperate.
If you’ve ever searched how to run a book giveaway, you already know the promise: more visibility, more readers, and maybe even a burst of reviews. But too often, authors end up spending money on prizes, shipping, or ads—only to attract freebie hunters who never engage with the book at all.
Cassandra (she/her) graduated from Indiana University in December 2020 with a bachelor’s in English literature and minors in creative writing and psychology. She has experience in many aspects of book publishing, but she found her passion in interior book design with Atmosphere Press. Now, she loves her job of helping every Atmosphere author perfect their book before falling into the hands of readers – and new fans!
Eco-fiction is literature that places the environment at the heart of storytelling—not just as a backdrop, but as an essential force. These are novels and short stories that engage directly with ecological themes: climate change, biodiversity, sustainability, and the fraught, fascinating relationship between humans and the natural world.
Writing Slow Burn Romance: Patience + Passion Writing slow burn romance is one of the most rewarding yet challenging endeavors in the romance genre. This beloved subgenre is known for its gradual, simmering build-up of attraction and emotional connection between…
As writers, we are the architects of worlds, the creators of dreams and nightmares alike. And in the realm of dark fantasy, our pens become the wands that summon forth demons and dragons, witches and warlocks, heroes and antiheroes locked in an eternal dance of light and darkness.
Embarking on the journey of publishing your book is an exhilarating adventure, but it’s crucial to navigate the landscape with discernment and insight. One aspect that warrants careful consideration is the distinction between hybrid publishers and vanity presses (also known as author-funded or subsidy presses).
The beauty of using sentence and word counts is that these patterns become visible. Instead of relying on vague feelings like “this section feels slow,” you can point to concrete data: “I have twelve consecutive sentences over twenty words in what should be my most intense scene.”
Are you ready to embark on a thrilling adventure into the world of publishing? Whether you’re a seasoned wordsmith or a budding author, an attractive cover letter is the golden ticket to capturing a publisher’s attention and getting your book on shelves. Though writing a cover letter can be a daunting task, fear not! We’re here to help unravel the mysteries of crafting an engaging, effective cover letter.
But here’s the thing I’ve learned since then, both as a reader and a writer: endings are ridiculously hard to get right. Your final pages carry enormous weight—they’re what readers remember, what they talk about, what makes them either slam your book shut in satisfaction or immediately start hunting for the sequel.
Emma Riva is a writer based in Pittsburgh. She is the founder of Petrichor Magazine and a contributor to publications such as Artforum, The Art Newspaper, and Whitehot Magazine. She has worked for Atmosphere as an interior designer for 3 years and worked in book design in some form for almost 10.
The magic happens when you stop thinking about writing for an age group and start thinking about writing to real people who just happen to be that age. Kids aren’t small adults, teenagers aren’t dramatic kids, and adults aren’t just older teenagers. Each group has its own wisdom, its own way of seeing the world, and its own stories that need telling.
As authors and writers, we are drawn to the allure of sharing our stories with the world, but the digital landscape can be treacherous. While legitimate platforms exist, the internet is also rife with scams preying on the dreams of aspiring authors. It’s essential to arm ourselves with knowledge and discernment to navigate this terrain successfully.
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© Atmosphere Press, all rights reserved 2024.
7107 Foxtree Cove, Austin, TX 78750
