If people are reading your book, why isn’t your author income higher? The answer is that readership and royalties do not always move together. Many readers access books through libraries, used-book sales, subscriptions, personal sharing, book clubs, or digital borrowing…
Launching your book at the right time of the year can make a big difference in its success. Consider the seasonality of your book, competition, and media coverage when deciding on the best time to launch. And remember, there’s no…
What Is an Advance Reader Copy? An advance reader copy (ARC) is a pre-publication version of a book sent to reviewers, booksellers, librarians, and influencers before its official release date. ARCs are used to generate early reviews, build buzz, and…
At Atmosphere Press, we submit your book to carefully selected editorial review outlets and literary awards based on its genre, audience, and positioning. This may include respected review platforms like Kirkus Reviews and BookLife Reviews, as well as established awards…
At Atmosphere Press, we help you sell your book by providing professional marketing assets, coordinating publicity efforts, and guiding your promotional strategy. While we don’t sell books on your behalf, we give you the tools, visibility, and support needed to…
At Atmosphere Press, your marketing plan is built around four core elements: your target audience, your marketing strategy, comparable titles, and your key message. Together, these define who your book is for, how to reach readers, and how to clearly…
At Atmosphere Press, our marketing process combines professional publicity support with author-driven promotion. We coordinate key deliverables like reviews, advertising, and promotional materials while guiding you in how to use them to reach readers and sell your book.
In our publication strategy call, we walk you through your publicity plan step by step—reviewing your deliverables, answering your questions, and helping you understand how to use each element to support your book’s launch and long-term visibility.
Add-on services in publishing are optional enhancements that allow authors to customize their publishing experience beyond the core package. At Atmosphere Press, these add-ons are designed to strengthen your manuscript, expand your book’s reach, and support long-term marketing—based on your…
In this guide, we’ll walk through what you can realistically expect, how sales vary from author to author, and—most importantly—how Atmosphere Press supports you in building a book that continues reaching readers long after launch.
Whether you’re an author just beginning your social media journey or a seasoned professional seeking consistent support, our Social Media Masterclass and Social Media Pro services are designed to help you create, maintain, and grow a compelling online presence. Best…
For many authors, the publicity stage of publishing is one of the most exciting—and sometimes most daunting—parts of the process. Once your book is written, edited, designed, and produced, the next step is getting it into the hands of readers.
Are you an author struggling to get your book noticed in the vast sea of literature? Feeling lost in the labyrinth of marketing and promotion? You’ve probably heard of book blurbs, those elusive yet essential snippets of praise adorning book…
As we step into 2025, a fresh wave of possibilities washes over the literary landscape. The publishing industry is a dynamic beast, constantly evolving to meet the changing needs and preferences of readers. For authors, this translates to an essential…
In the ever-evolving landscape of modern publishing, writers have an unprecedented opportunity to connect with readers, fellow authors, and literary enthusiasts through the power of social media. Gone are the days when authors could retreat into solitude, crafting their masterpieces…
Vicky Pinpin-Feinstein is a former college lecturer, communications technology and society professional, and a writer. With Social Science graduate degrees, her career focused on media and society at various institutions before she became a writer. Her first book, A Thousand…
Getting book reviews before publishing is one of the most important steps you can take to set your work up for success. Reviews act as social proof, showing potential readers that your book is worth their time! They can also…
Building a strong author brand is more than a logo or a social media profile—it’s how readers recognize, connect with, and remember your work! At Atmosphere Press, we know that creating a consistent and compelling author identity is essential for…
Marketing your book can feel overwhelming or even uncomfortable—especially if you worry about coming across as pushy or “selling out.” But it doesn’t have to be that way. Authentic marketing is about sharing your story and passion in a way…
If you’re an author wondering how to get your book in bookstores, you’re not alone! Securing shelf space—especially in indie bookstores—is a valuable way to reach local readers, build your audience, and boost sales. But pitching your book to bookstore…