Promoting Your Book

Vicky Pinpin-Feinstein is a former college lecturer, communications technology and society professional, and a writer. With Social Science graduate degrees, her career focused on media and society at various institutions before she became a writer. Her first book, A Thousand Little Deaths, is an account of her experience under the autocratic rule of Ferdinand Marcos in the Philippines. Her second and recently published book, Beyond Fear and Suspicion: The New Americans in Little Ethiopia, focuses on forced migration, immigrant identity, trauma, and resilience among members of the African diaspora.

Getting book reviews before publishing is one of the most important steps you can take to set your work up for success. Reviews act as social proof, showing potential readers that your book is worth their time! They can also help your book stand out in crowded marketplaces like Amazon or Goodreads and give you valuable feedback before your official launch.

Building a strong author brand is more than a logo or a social media profile—it’s how readers recognize, connect with, and remember your work! At Atmosphere Press, we know that creating a consistent and compelling author identity is essential for establishing credibility and growing a loyal audience.

Marketing your book can feel overwhelming or even uncomfortable—especially if you worry about coming across as pushy or “selling out.” But it doesn’t have to be that way. Authentic marketing is about sharing your story and passion in a way that feels genuine and respectful to both you and your readers.

If you’re an author wondering how to get your book in bookstores, you’re not alone! Securing shelf space—especially in indie bookstores—is a valuable way to reach local readers, build your audience, and boost sales. But pitching your book to bookstore owners can feel intimidating, and the last thing you want is to come across as pushy or desperate.

For many poets, social media can seem daunting. The idea of reducing profound emotions into character limits or crafting an aesthetically pleasing post may feel foreign. But with the right strategy, social media can transform a poet’s reach, turning casual browsers into devoted readers.

A book press kit is a collection of promotional materials that offer detailed information about you, the author, and your book. It’s designed to make it easy for media professionals to write articles, conduct interviews, or feature your book in their publications. By providing all the necessary details in one place, you increase the likelihood of gaining media coverage and reaching a broader audience.

As an introverted author, the thought of promoting your book can feel daunting. The idea of hosting high-energy events or launching extensive social media campaigns might not align with your natural preferences. However, effective marketing doesn’t have to involve extroverted tactics! In this post, I’ll share strategies tailored toward introverted authors to promote your book in ways that feel authentic and manageable. By focusing on low-energy yet impactful approaches, you can engage with readers and build a strong audience without compromising your comfort.

As we step into 2025, a fresh wave of possibilities washes over the literary landscape. The publishing industry is a dynamic beast, constantly evolving to meet the changing needs and preferences of readers. For authors, this translates to an essential need: adapting your author brand to not just survive, but thrive, in this ever-changing world.

Social Media for Authors: Connecting, Engaging, and Growing Your Audience Are you an author looking for ways to connect with readers and build your audience? Social media offers unique benefits to authors that can transform the way they engage with… 

It can be daunting to set up an in-person reading event for your book, but with the right approach, it can be a highly effective way to increase your book’s visibility and reach a wider audience.

In the bustling world of social media, where every tweet is a tiny tale waiting to be told, authors find themselves on a digital odyssey—a journey where words are their compass and followers are their faithful companions. Picture this: a vast landscape of endless possibilities, where writers converge to share their stories, connect with readers, and forge meaningful relationships. Welcome to the realm of X (Twitter), where brevity meets boundless creativity, and your voice echoes across the digital expanse.

Authors constantly seek innovative platforms to connect with readers, immersing them in worlds woven from imagination. Picture this: a medium where words dance, characters come alive, and narratives unfold in captivating snippets. Welcome to TikTok, a platform not just for dance challenges and lip-syncing, but a burgeoning space where authors can engage, enthrall, and expand their audience like never before!