Atmosphere Press

image of a young person with glasses and holding a coffee mug alongside the text "Marketing for Introverted Authors"

Marketing for Introverted Authors

As an introverted author, the thought of promoting your book can feel daunting. The idea of hosting high-energy events or launching extensive social media campaigns might not align with your natural preferences. However, effective marketing doesn’t have to involve extroverted tactics! In this post, I’ll share strategies tailored toward introverted authors to promote your book in ways that feel authentic and manageable. By focusing on low-energy yet impactful approaches, you can engage with readers and build a strong audience without compromising your comfort.

A patterned background of illustrated books, pens, and journals with the title text "Choosing a Book Title"

Choosing an Attention-Grabbing, Sellable Book Title

Selecting the perfect title for your book is more than just a creative endeavor; it’s a strategic decision that can significantly impact your book’s success. A compelling title is the first impression potential readers have of your work, influencing their decision to pick it up and dive into its pages. In this post, we’ll explore how to come up with a book title that resonates with your audience and enhances your marketing efforts.

an image of a hand writing in a notebook next to the text "The Importance of Author Voice"

The Importance of Author Voice

As a writer, it’s essential to have a distinct author voice. It’s what sets you apart from other writers and makes your work unique. Your author voice is your personality and your style that comes through your writing. It’s not just what you say, but how you say it that matters. Developing your author voice can be challenging, but it’s a critical skill to master. Read on to explore the importance of author voice and how to find and develop your unique writing style.

a young blonde woman in a yellow sweater resting her arms on a stack of books alongside the text "The Power of a Good Author Bio"

The Power of a Good Author Bio

As an author, you know that every word counts. Your author bio is no exception. It’s often the first impression potential readers and industry professionals will have of you. A well-crafted biography not only introduces you but also entices readers to explore your work. It’s a valuable marketing tool that can be the difference between a reader skimming past your book and choosing to dive in!

clip art post-it notes surrounding the text "Creating an Editorial Calendar for Your Book"

Crafting a Foolproof Editorial Calendar for Your Book

If you’re a writer, managing your time effectively is crucial to achieving your goals and maintaining a consistent output. One of the most effective tools to help you stay organized and on track is an editorial calendar. An editorial calendar for writers serves as a strategic roadmap, outlining your content creation, revision, and marketing efforts over a set period. By thoughtfully planning your writing projects and associated tasks, you can enhance productivity and ensure a steady flow of work.

clipart of books scattered over the background next to the text "book marketing strategies"

Mastering Literary Success: 10 Strategies for Effective Book Marketing

Writing a book is a remarkable achievement, but ensuring it reaches the hands of eager readers requires savvy book marketing. Whether you’re a seasoned author or a debut novelist, these battle-tested tips will help you carve a path to literary success. We’ve curated ten strategies that will propel your book marketing campaign to extraordinary heights. These strategies go beyond the surface, delving into the nuances that will truly set your book on a trajectory toward success—from virtual events to influencer collaborations, get ready to unleash your book’s full potential and captivate readers worldwide!

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An Interview with Karl Wegener

Karl Wegener is an American author who served as a Russian linguist in the United States Army Security Agency and with the Intelligence & Security Command during the Cold War. He also served as a combat interrogator in the United States Air Force Intelligence Service Reserve.

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An Interview with Cynthia Cook

My first written work was in market research, in engineering and sales. I have written many papers on subjects including Taxonomy, Entomology, Plant Diseases, and Landscaping as an Advanced Master Gardener at VanDusen, Vancouver. What Really Happened to the Hat and the Gloves is my first nonfiction novella. I have written from personal experience about the impact Alzheimer’s can have on the person affected, their closest relatives, and caregivers.

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An Interview with David Linebarger

After leaving a career in music (classical guitar) due to injury, David Linebarger earned a Ph.D. in English at UC Davis before becoming a Professor of Humanities at Northeastern State University in Tahlequah, Oklahoma. His publications include scholarly essays on Wallace Stevens and Modern Music, poems in over thirty journals, and two small collections of poetry: War Stories (Pudding House Publications) and Bed of Light (Finishing Line Press). A nationally ranked tennis player in his age group, his most recent book is Tennis Players as Works of Art, which features short writings on art and tennis alongside artwork from forty-five artists. His current project is a book on composers and their music.

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An Interview with Brian Sullivan

Brian Sullivan worked in legal publishing for almost thirty-five years as an editor and writer, and is now enjoying retirement with his wife in suburban Chicago. As a father of three, he always wanted to write stories that children would enjoy, but life continually got in the way. It was only when he became a grandfather that he found the time to write a children’s book inspired by his first grandchild, Beau. Beau Wants to Know was followed by a second book, Lilah Loves Life, about his second grandchild. After being blessed with a third grandchild, Dylan, Brian was thrilled to make the book series a trilogy by writing Dylan Is Delightful.

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An Interview with Jastrow Hill

Jastrow Hill is a retired attorney who spent thirty-four years in law enforcement and law. He has had an ongoing love affair with books since first grade. He currently buys and sells books, collects books, and writes books.

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An Interview with Cathy Schieffelin

Cathy Schieffelin is an avid reader and writer. A love of nature and years of adventure and travel contribute to her daily writing life. She is a regular attendee of local writing workshops and participates in writing competitions. Her work has been published in the Frontier Nursing Service Quarterly Bulletin, Adanna Literary Journal, Halfway Down the Stairs and Microfiction Monday Magazine. The Call, published by Atmosphere Press in December 2024, is her first novel.

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An Interview with Lillie Diaz

I help take care of the elderly. I got my associates in creative writing. I’m getting my bachelor’s in English and I’m also getting a certificate in technical writing while I’m a stay-at-home mom going to school full-time.

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An Interview with Martha Siede

Martha Siede lives with her husband, Andrew, and her dog, Bronte, at the foot of the Blue Mountains in Western Sydney, Australia. Martha’s passion is to show others that anything is possible if you are determined to improve and reach your goals. Martha has a wacky sense of humour and enjoys making people laugh. In Pursuit of ‘Normal’ is the first book Martha has written.

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An Interview with Bland Weaver

An independent investment advisor and former high school history teacher, Bland Weaver is an elder at the Gayton Kirk Presbyterian Church and president of the Kiwanis Club of Tuckahoe. Bland enjoys racquetball, swimming and taking long walks with his faithful chocolate lab, Lovey. Bland lives in Glen Allen, VA with his wife, Joy, who is the inspiration for his writing. They have two sons, Eli and Zachary.

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An Interview with Kalpana Sutaria

Kalpana Sutaria is an architect, an author and a project manager working for the City of Austin. She has worked on climate responsive buildings and has promoted sustainable guidelines in City’s buildings throughout her career. She has been a volunteer at the Citizens’ Climate Lobby, which is working to create a political will to transition away from polluting fuels. She believes that green buildings are crucial but to cool our environment, we need policies to lower carbon from all sectors of our economy. She has a master’s in architecture from the University of Texas at Austin. She is a licensed architect (AIA) in the State of Texas, LEED Accredited Professional (BD+C) and a Project Management Professional (PMP).

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An Interview with Joel Geier

Joel Geier has covered the craft beer scene since 2016 via social media, multiple podcasts, his website, freelance articles, and now as a member of the Badger Beer Report. He resides in Glendale, WI, but has lived in fourteen states with his wife Rosa since they were married in 2015. After completing his master’s degree in nonprofit management in 2019, he became a stay-at-home dad and is the proud father of Lily and Beau. He loves visiting breweries and sharing his experiences with others, which is culminating with his first book, Flights Across America.

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An Interview with Tom Burkhalter

I’ve been writing since I was fourteen years old. Majored in mathematics at university, tried four or five different careers, worked as a stable-hand for my equestrienne ex-wife, finally settled down in Hickory, NC, with a significant other, cats and chickens, and volunteer work at the Hickory Aviation Museum.