As authors, researchers, and practitioners, Pamela ShockleyZalabak, Ph.D., and Sherwyn Morreale, Ph.D., are ideally positioned to write a book about building and rebuilding trust. Their combined publishing record includes over 23 books and 150 journal articles, many of which have carefully probed the nature of trust. Their research-based trust model, developed with international colleagues and tested in organizations of many types and descriptions, includes five trust drivers—the reasons why trust is present or absent: 1) Competence, 2) Openness and Honesty, 3) Concern for Others, 4) Reliability, and 5) Identification.